Off Page SEO Vs. On Page SEO

You may have made sure that you picked one of the best on page optimisation agencies in the industry, got references, asked for case studies then after risking it all with a 12 month contract, you invested all your expectations and large part of your internet marketing budget with the on-page Search Engine Optimisation (SEO) agency.

Months later with your patience worn through and no significant results delivered, you must be frustrated with the lack of returns on your investment and possibly even ready to give up on SEO all together.

We have been very surprised to see how many of the top SEO agencies in the UK have been very slow to change their optimisation strategies; now that on page optimisation has mostly lost all of its affect.

Is there any need for on-page optimisation?

There are some basic optimisation issues that are critical to have in place and then there are more technical / advanced techniques that can improve your search engine rankings. You should not pay for basic SEO advice and you do not need to pay much for advanced optimisation advice.

We disclose up to date SEO advice and tips to most of our clients at no charge.

After having the basics in place, creating masses of useful content is the main on-page optimisation strategy that a webmaster should focus on, but without off-page SEO you will not see your website’s current ranking increase significantly.

More on off-page optimisation…

Off page optimisation or off-page SEO is basically controlling how the internet portrays your website. 

A professional off-page SEO will be able to employ their own resources* to control how search engines view your website and thereby control your ranking. Most off-page SEO techniques done well will result in very high ROI and high ranking in MSN, Google and Yahoo!

• *One way links from their link publishing partners
  
• Gradual link building technology
  
• Your business partners and their link publishing resources
  
• General internet resources: Powerful free directories, one way link brokering etc.
  
• Online PR campaigns
  
• News articles
  

Are there any risks associated with off-page SEO done incorrectly?

We recommend that you only use professionals for your off-page SEO.

Make sure that the company winning your business has been focusing on off page SEO for more than two years and are not late adopters jumping on the band wagon of a new product and service that has been under boom demand of late.

Spyware vs Virus

Spyware

Spyware is software that can display advertisements (such as pop-up ads), collect information about you, or change settings on your computer, generally without your consent. Spyware can damage your computer or cause you to lose important data.

In a general sense, spyware are programs designed to record your various activities on your computer (hence the prefix "spy") may it be internet browsing habits or software that you use on your computer. Spyware usually isn't designed to be directly harmful to your computer, unlike a virus, but instead can be extremely annoying, invasive to your privacy and suck system resources causing slow downs to your computer.

Virus

A computer virus is a malicious computer program designed specifically to replicate itself and spread from computer to computer. Like spyware, a virus can damage hardware, software, or data.

Viruses on the other hand are designed to run helter-skelter through your computer and caused actual, intentional damage to the computer itself. This can be in the form of corrupting files on your computer, damaging your personal documents, photos, music track, and more to rendering the computer completely unusable. Viruses usually don't have an ulterior motive like spy ware programs do, they are made to maliciously damage your computer and cause you problems. Like human viruses, computer viruses also replicate themselves, and spread by embedding into email attachments and other shared files. It only takes one file getting "infected" and distributed online (many times unknowingly) to spread at alarming rates if that file is accessed by others.

Debugging vs Testing

Debugging

* Debugging done in the devlopment phase by the devlopers.
* In devlopment phase devloper fixes the bug (i.e)called debugging.
* Debugging-Fixing the identified Bugs.
* Debugging is the act of fixing the bugs that is reported by either the testing team or by the end users.
* Debugging: It is done by the Developer. It is nothing but fixing the developer.

Testing

* Testing is conducted by the testers in testing phase.
* In Testing phase tester will finds the bug (i.e)called testing to improve the quality of the product.
* Testing-Locating/Identifying Bugs.
* Testing is the performed by tester with the intent of finding a bug in an application. Upon finding a bug the tester will be reporting it to development team.
* Testing: It is done by Tester.Testing is nothing but finding out the errors.